The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Consumer - Digital / Mobile
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
#TheReal10
Agency: Rethink / Toronto + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Award:
2016 Direct Silver Pencil
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Annual ID:
DI16013S
Award:
2016 Direct Silver Pencil
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16009S
Award:
2016 Direct Silver Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16010S
Award:
2016 Direct Silver Pencil
Agency:
Rethink / Toronto + WONGDOODY / Los Angeles
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16017S
Award:
2016 Direct Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16018S